Why us?


We understand and enhance your natural beauty

After extensive research by a UCLA molecular scientist, we are the first company in the market to analyze your skin profile at the molecular level and match you with our scientifically-proven active ingredients. All organic/eco-friendly ingredients come together to create a formula that is uniquely yours.


Where science meets beauty

We’ve developed an intelligent algorithms and formulation platform that tailor to your unique skincare needs based on your molecular profile. With us, you can track your own skin progress. Think : “Fitbit” for your skin.


We’re constantly improving

We’re learning about you, and that doesn’t stop after our first encounter. Every feedback you give, every experience you shares will be incorporated to fine-tune your skincare formulas.